What percentage of information do individuals typically retain from what they read?

The commonly referenced statistic regarding information retention from reading suggests that individuals typically retain about 10% of what they read. This phenomenon highlights the challenge of information absorption through reading alone, as many factors influence retention rates, including the complexity of the material, the reader's previous knowledge, and their engagement levels while reading.

This 10% figure serves as a grounding principle in educational contexts, emphasizing the importance of employing varied teaching strategies to enhance learning and retention. For example, incorporating visual aids, discussions, and hands-on practice can significantly improve how much information learners can remember and apply. Understanding this percentage can help educators focus on methods that foster better retention, rather than relying solely on reading materials.